In conclusion, the Price, Product, People, Partnership, Place and Programming aspects of the Marketing Mix used effectively. The cost for the entry pass was reasonable, the experience was awesome, the service provided was excellent and the program was brilliantly executed. The event managed to capture the different age group while building a stronger relationship between the general public and contemporary arts. The Place was also very appropriate for the event as it managed to create the atmosphere thus, enhancing the experience.
Overall, I felt that the Singapore Biennale 2008 had been an excellent and successful event. The exhibits were marvelous and I really enjoyed myself during the visit even though I’m not an art enthusiast. It was an awesome experience just by viewing the artworks and the effort that went into them. After going for this event, my interest in Arts has greatly increased and have learnt to appreciate Arts better. I definitely look forward to the next Singapore Biennale in year 2010.
Overall, I felt that the Singapore Biennale 2008 had been an excellent and successful event. The exhibits were marvelous and I really enjoyed myself during the visit even though I’m not an art enthusiast. It was an awesome experience just by viewing the artworks and the effort that went into them. After going for this event, my interest in Arts has greatly increased and have learnt to appreciate Arts better. I definitely look forward to the next Singapore Biennale in year 2010.
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