Report Objectives
Methodology of research: Visiting the Museum (primary research)
Website & Brochure (secondary research)
Date: 11th September to 16th November
Time: 11am to 8pm
Venue: City Hall & South Beach Development
Origin: The word biennale was used originally in the 1930s as the name of an international art exhibition held in Venice, Italy. It means biennial or once in two years.
Organised by the National Arts Council of Singapore (NAC), the Singapore Biennale 2008 aimed to be Singapore's premier international contemporary visual arts event. It featured 50 renowned international and local artists from various artistic disciplinary backgrounds. Audiences would be able to enjoy and indulge in the multitude of art works and installations around key venues in Singapore. The Singapore Biennale aimed to position Singapore prominently as an international centre and regional thought leader in the field of visual art. In contrast to the multi-venue presentation of the exhibition in 2006, SB2008 focused on creating the journey of wonder through two large indoor spaces and a connecting outdoor area.
The two key venues of the Singapore Biennale 2008 exhibition were at the historic City Hall and South Beach Development, a cluster of Art Deco colonial buildings. The ambience and environment of the two indoor locations were very different, thus providing distinct colours to the experience and engagement of the artworks. In addition, a number of large-scale interactive and engaging outdoor installations were also featured at the waterbody of the Marina Bay. As you journey from the Singapore Flyer to the Central Promontory Site, you would be able to witness some of these interesting installations.
- observe a festival/event.
- identify the various components of the event marketing mix that has been adopted.
- observed how effective these components had been used to contributed to its success.
- consider the role of this festival/event to Singapore and its value to the tourism economy
Methodology of research: Visiting the Museum (primary research)
Website & Brochure (secondary research)
Profile/Background of Singapore Biennale 2008
Date: 11th September to 16th November
Time: 11am to 8pm
Venue: City Hall & South Beach Development
Origin: The word biennale was used originally in the 1930s as the name of an international art exhibition held in Venice, Italy. It means biennial or once in two years.
Organised by the National Arts Council of Singapore (NAC), the Singapore Biennale 2008 aimed to be Singapore's premier international contemporary visual arts event. It featured 50 renowned international and local artists from various artistic disciplinary backgrounds. Audiences would be able to enjoy and indulge in the multitude of art works and installations around key venues in Singapore. The Singapore Biennale aimed to position Singapore prominently as an international centre and regional thought leader in the field of visual art. In contrast to the multi-venue presentation of the exhibition in 2006, SB2008 focused on creating the journey of wonder through two large indoor spaces and a connecting outdoor area.
The two key venues of the Singapore Biennale 2008 exhibition were at the historic City Hall and South Beach Development, a cluster of Art Deco colonial buildings. The ambience and environment of the two indoor locations were very different, thus providing distinct colours to the experience and engagement of the artworks. In addition, a number of large-scale interactive and engaging outdoor installations were also featured at the waterbody of the Marina Bay. As you journey from the Singapore Flyer to the Central Promontory Site, you would be able to witness some of these interesting installations.
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