Animator
The Singapore Biennale Entry Pass was valid throughout the whole duration of the exhibition period from 11th September to 16th November. This encouraged repeat visit of the exhibition. Visitors who had enjoyed this years’ exhibition would most likely visit Singapore’s Biennale again. Marketing through the media, advertisements, posters and word of mouth would encourage first visit.
Place Marketing
The Singapore Biennale was a success in terms of organising and operation that it created a positive image of Singapore. Being able to hold such large-scale event definitely proved that Singapore was capable in organising events. Moreover, the Singapore Biennale sure did display Singapore's vibrant Arts Scene. Having such Art events showed that Singapore supports and encourages the Arts scene. Hence, creating a positive image for tourist that Singapore is a fun and lively country with a growing arts scene.
The reason for the various venues chosen was also to market the area. For example, the Marina Bay was chosen to be one of the venues for the Singapore Biennale 2008 as Marina Bay will be place full of hype, buzz and excitement in the future with the Integrated Resorts and other attractions ready in year 2010. Therefore, using Marina Bay as one of the chosen venues helped market Singapore to the world of the upcoming attraction. Having been able to organise the Singapore Biennale successfully, investors especially from the Arts industry, will be attracted to invest in Singapore in the near future.
Tourist Attraction
The Singapore Biennale attracted many tourists, especially those that have great interest in contemporary arts. The long exhibition periods encouraged longer length of stay, resulting tourist receipts.
Image Maker
Having the Singapore Biennale in 2006 & 2008 sure did create a positive image of Singapore. Organising such huge Arts event will enhance Singapore’s international image as a vibrant city to live, work and play. Thus, combating the negative imagery of Singapore being small and boring.
Catalyst
The Singapore Biennale served as a platform for collaborations with the global arts community, thus providing new opportunities for local visual artists and arts businesses. It was also a significant opportunity for the general public to cultivate deeper engagement with contemporary art.
The Singapore Biennale 2008 also supported other attraction such as the newly built Singapore Flyer. The Singapore Biennale (SB) had tied in with the Singapore Flyer through promotion packages. Hence, tourist who bought both tickets to the Flyer and SB can enjoy discounts and thus encouraging tourist to visit both attractions.
Economic values of the Singapore Biennale 2008
The Singapore Biennale 2008 was a success, attracting tourist from all over the world. It showcased 50 artworks of illustrious list of established and budding artists. Moreover, it was a premier international contemporary visual arts event. Hence, the event would lead to an increase in tourism arrival. Moreover, visitors would most likely spend on travel, accommodation, goods and services, thus bringing in more tourism receipts, which will eventually boost Singapore’s economy.
The Singapore Biennale 2008 not only had the main exhibition which was held from the 11th September to the 16 of November but also many other exciting programs such as the Vernissage and Parallel Events. Hence, tourist may want to extend their stay in Singapore to experience the other events prior to the main exhibition. Hence, the increased in tourism receipts will therefore contribute economic values to Singapore.
The Singapore Biennale 2008, was also a platform to showcase Singapore’s ability to host such large scale event and the efforts to expand the art scene in Singapore. As such, potential investors will be attracted thus promoting new business opportunities. The media coverage and exposure generated by the success of the Singapore Biennale would also help to promote Singapore’s capabilities in hosting such events. Thus, enhancing the profile, resulting in improved long-term tourism image and visitation of Singapore.
Through hosting of the Singapore Biennale 2008, suppliers in charge of the construction of infrastructure, the designers, artist and the staff undoubtedly benefited. The Singapore Biennale also helped in creating temporary jobs opportunities. Jobs such as construction of the various event, artist, designers to help design posters and staff to plan, organise and run the whole event.
In addition, Marina Bay was one of the chosen venues for the Singapore Biennale 2008. Hence, Marina Bay was being marketed to the world as the ideal and preferred area in Singapore. Therefore in the long run, investors will be attracted to do business in Singapore especially in the “hot spot” area like Marina Bay, thus, boosting Singapore’s economy in the long run.
No comments:
Post a Comment